Rövid leírás:
“The Business of Changing the World reveals exactly how salesforce.com- and many other inspiring companies-are doing well by doing good.”-Larry Brilliant, MD, Executive Director, Google Foundation and Google.org
In The Business of Changing the World, 20 exceptional leaders share the untold stories of how their companies are making a real difference through corporate philanthropy-and how any other company can do the same. Through their compelling, instructive stories, these visionaries reveal how giving back to the community makes them better citizens, providing proven models and best practices for corporate responsibility.
- Michael Dell and Kevin Rollins of Dell
- Craig Barrett of Intel
- Marc Benioff of salesforce.com
- Steve Burd of Safeway
- Steve Case of Revolution
- Jim Donald of Starbucks
- Mike Eskew of UPS
- Larry Fish of Citizens Bank
- Peter Gabriel of WITNESS
- Jean-Pierre Garnier of GlaxoSmithKline
- Alan Hassenfeld of Hasbro
- Akinobu Kanasugi of NEC
- Phil Marineau of Levi Strauss & Co.
- Michael Milken of The Milken Institute
- John Morgridge of Cisco Systems
- Marilyn Carlson Nelson of Carlson Companies
- Laura Scher of Working Assets
- Klaus Schwab of the World Economic Forum
- Jeffrey Swartz of Timberland
Több
Hosszú leírás:
All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.
This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.
These are just a few of the extraordinary leaders you’ll hear from:
- Michael Dell explains how making a commitment to environmentally sustainable products isn’t just the right thing to do-it makes good business sense
- Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom
- UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values
- Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR
- Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy
In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.
All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.
This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.
These are just a few of the extraordinary leaders you’ll hear from:
- Michael Dell explains how making a commitment to environmentally sustainable products isn’t just the right thing to do-it makes good business sense
- Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom
- UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values
- Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR
- Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy
In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.
Több
Tartalomjegyzék:
Foreword by Charles H. Moore
Introduction by mMarcBenioff
A Family Tradition: Hasbro
Why Give: Alan Hassenfeld
Delivering on its Legacy: UPS
RemerbRememberingasey: Mike Eskew
How to Make Boots and Save the World: Timberland
A Sharing of Strength:Jeff Swartz
A Direct Approach: Dell
The Return of Leading Responsibility: Michael Dell & Kevin Rollins
Managing the most Important Assets: Citizens Bank
Living by Our Credo: Larry Fish
Giving Back in the Good Times and the Bad: Levi Strauss & Co.
Profits Through Principles: Phil Marineau
A Transferring of Skills: The Milken Institute
An Investment in Human Capital: Michael Milken
Ingredients for Success: Safeway
Making a Difference-An Ingredient of Life: Steve Burd
Healthy Choices: GlaxoSmithKline
Going Beyond Commercial Transactions:Jean-Pierre Garnier
Predicting–and Changing–the Future: Intel
Teach to the Future: Craig Barrett
Serving the People: Starbucks
Guided by Principles: Jim Donald
Connecting the Company to the Community: Cisco Systems
Building Networks in the Community: John Morgridge
Building Hospitality in our Communities: Carlson Companies
Founding Fathers: Marilyn Carlson Nelson
Leading CSR in Japan: NEC
Empowered by the Community: Akinobu Kanasugi
Creating Forums for Change: World Economic Forum
Sustainable Capitalism: Klaus Schwab
The Everyday Philanthropist: Working Assets
Consumerism with a Conscience: Laura Scher
Revolutionizing How We Give Back: Revolution
A Hybrid Approach to Business and Philanthropy: Steve Case
Witness to the World: Peter Gabriel
A Voice for the Voiceless: Peter Gabriel
Acknowledgements
